Today, a website is probably the most potent tool in any company’s arsenal. To make websites more elegant and optimized, web design companies across the world are implementing innovative designs and ideas to make them suitable for the next generation.

A website acts as the first point of contact when it comes to a business and its future customer. It needs to be interactive, fast, and easy to understand,so people do not face an issue navigating it while looking for their requirement.

In this battle, web design companies provide that much needed helping hand in making a company appear sharper online. Each year, these companies create thousands of original ideas and designs to create a standard for others to follow. 2018 saw some of the most ground-breaking practices to approach and attract a new user.

So what’s’ new? Learn about the fresh trends in web design London

With the advent of more powerful processors for mobile platform, high-speed internet, and optimised web pages, a web designing firm now has the freedom to implement a lot more without worrying about those precious seconds in loading time. These new techniques may appear simple, but they have that necessary wow factor to attract an online visitor.

Here is a list of trends that are here for this year.

• Animation –In a world where everyone is in a hurry, a short cute piece of GIF can convey a lot of emotion and a complex set of ideas in a small amount of time.

Trends – GIFs and animated logos. Web design companies are betting significant bucks on these fun-filled pieces.

• Bold and bright colours – Sites with serious, dull, formal colours are so 2000; designers are using bold and peppy colours to express their design language across the web.

Trends – New tools like Khroma allows website designers to create a mix of new colours to craft a beautiful visual treatment for their customers. This trend is proving to be significantly popular. Especially among web design London, a new generation of internet users are going for catchy, bright presentations.

• A new font – 2018 saw a flood of devices with better resolution, allowing designers to make use of typography previously ignored.

Trends – Serif, sans-serif, and custom type-fonts. Also, look out for a moving or still picture presented through a solid colour foreground with text cut-outs.

• Flat design – A bright colour paired with a flat icon -simple, refreshing, and eye-catching. Flat designs have made a comeback in Instagram, Stripe, and iOS icons, and catching up to other platforms as well.

Trends – Look out for shadows, gradients, and minimalist designs.

• Lopsided layouts –Designs that pushed the fashion of an asymmetric look came to the centrein 2015. Steadily, boxy, utilitarian designs were thrown out in favour of attractive, off-centre layouts.

2018 saw a fresh design language starting among web designers across the world. Gone are the days of boring black and white sites, the internet has livened up with a taste suitable for the millennials of this century.