How Google Analytics used to optimise for improving conversions for a website?. Tools and ways to optimise conversion rate for increasing sales for an ecommerce website. Analyze sales, visits with google analytics for better results online.
CRO has emerged as one of the best ways of helping marketing and sales departments in unplugging new sources of revenue. However effective use of conversion rate optimization depends on smart use of tools.
Data collection by Google Analytics
The starting point for conversion rate optimization planning has to be Google Analytics. Traffic differentiation of your website is extremely important if you want to pinpoint viewer engagement. Learn who your best customers are and which the groups indifferent to your presented information are. Watch out for website segments which have a steady flow of good traffic but low conversions. How can a slight increase in percentage performance of all targeted variables affect the aggregated conversion rate?
These are a few things you should think about like for example, assisted conversions, internet events and customized dimensions. The total content and overall layout should be carefully considered when you are inspecting Google Analytics. Customized data banks need to be procured and this is exactly where Google Analytics can help you. You can even learn how to detect errors in tracking.
Get Qualaroo and benefit from contextual knowledge
If you want to look behind the “what” of user activity and delve into the “why” then Qualaroo is the perfect tool for you. You can learn to integrate fragments of code into the actual template of your website using this tool. It’s easy for you to conduct queries and surveys that try to find out the rationale behind the action of user groups. This way you can gain information about the strongest points and weakest links in your website.
Google Analytics cro testing
The information you gather by using Qualaroo can be used to generate and modify a lot of content information. It’s also advisable to use tools like Task Completion rate in addition to time on page and exit frequencies.
Analyzing viewer journeys by Usertesting.com
The web pages you are managing are nothing but a miniscule part of the user journey. What usertesting.com does can be likened to mystery shopping services? It sends live people on your website and then asks them specific questions about their navigation and viewing experience. You can even observe these people and hear files of their voice recordings. All this will give you a clear snapshot of how your web service looks to the end –user. For starters you can begin by using a broadly sketched test about shopping preferences. Next you can ask users about their preferred features and points concerning their shopping experience. In this way there is an endless wealth of information that you can gain using this tool.
Learn to use Google Consumer Surveys
Google consumer surveys actually allow you to validate all the information that you have gained using the above mentioned tools. Another alternative to this tool is the survey monkey audience. The total number of questions possessed by your data bank can be selectively applied to different user categories. This consumer survey is going to cost you but think of it as an investment for your digital future.
After you have gained all these useful insights it becomes important for you to document and represent your ideas to your team.