Steps to check for branding of a website will be a big help with search engine optimisation strategies. Brand management with social media networks will be added advantage of branding of a website. Logo schema, brand tags, knowledge graph and other ways which can increase branding of a website online.

It is mistakenly assumed that SEO is all about keyword ranking only. Here are facts that will break this myth. Keywords have their own importance in the world of SEO but it’s not a great idea to be obsessed with them.

At its very base Search engine optimisation is a tool which attempts to capture all aspects of user mobility, usage, crawl ability, content retention ratios and user stay times. Indexation, crawl ability, website creation and optimization are the crucial issues here and keyword frequency, creation and monitoring is just a part of the huge field of SEO.

Why SEO supports Brand management?

It’s unfortunate that many brand managers neglect the potential SEO wields in supporting their brand and increasing its visibility. It’s important to understand how brand names are featured in SERP (search engine return pages). It’s also crucial to know that a brand can be represented in many ways in different ways in social media networks, online locations, virtual ranking sites and other online sites where a brand can be represented.

Most brands are locked in fierce combat over the visibility factor and achieving a top branding position in markets. However much a manager may prefer organic visibility but brand equity is something that cannot be forgotten.

You can do a site search for the relevant brand name and if there is a lawyer rank then there is a lot to worry about. In case you top the list check the featured sub links section and try demoting unflattering links. Google will anyway keep changing the look of your site features after every change you make.

Check out logo schema and brand tags:

Formatted code to major search engines should be delivered in the language they understand; schema. Using the features of schema you are actually conveying the power of your brand equity to the search engines. This raises the chance of your logo being featured more prominently.

search engine optimisation branding

It’s good to make sure that brand imagery content you employ should have presence of branded logo with the alt attribute incorporated in it. Sometimes brand searches done by customers may deliver image dominated results and in this case all brand managers will want their image to dominate.

Know the knowledge graph:

It’s a commonly observable fact that active participation increases ranking and wins favor when it comes to Google. Google+ is a great tool which can be used effectively for branding and marketing the business if the knowledge graph is used correctly.

All recent posts will be featured actively in Google + to add prominence to the results. If you add the publisher tag at the bottom of your website then there will be an ideal sync created between Google+ and web presence of the brand.

Knowem.com and lots more:

Knowem.com powered searches will help a brand identify opportunities in media spots where a particular brand doesn’t have a presence. Tap into unexplored places like local directory listings, pr sites, social media lists and press releases where your brand can gain prominence. SEO has all the potential to take your brand to the next level and make it more powerful.