Steps to improve online marketing for small businesses without investing in Search Engine Optimisation. What are the strategies which can increase online marketing for a website with alternative seo procedures?
Mostly small businesses are intimidated byte prospect of online marketing as they are concerned about the complexity and expensiveness of the concept. Almost all small businesses equate virtual marketing with SEO and fail to utilize other simpler tools. There is a thing called diversification of online risk and this basically translates into “find out new ways of avoiding low rankings by Google”.
Pay per Click and earn brownie points
PPC stands for pay per click advertising and it is till date the best alternative to SEO. Much as the name may sound costly but PPC will only cost very little and will guarantee good results. The ads which are sponsored by PPC campaigns always feature at the top of search engine results. But it’s not wise to just invest in PPC campaigns and be complacent. Most internet analytics experts say that 25% of ppc campaigns are mismanaged and fail to deliver expected results.
Invest in website conversion
Small businesses are not very motivated or knowledgeable about the process of conversion. The onsite development procedures are undoubtedly the most important part of the conversion process but there is more than the story than just that. If you learn e-mail nurturing system and use PPC remarketing tactics correctly then you can enhance the conversion ratio by more than 65%. The leads will be enhanced and your e-mails will get automatically delivered to your chosen target group. Most marketing surveys reveal that the average consumer enjoys getting emails and advertisements pertaining to their interest area. If business owners start focusing on conversion ratios using both onsite and offline processes adds a lot of value to the end user experience. Indirectly you will be increasing the chances of business exposure through online mediums without direct investment in SEO or spending a lot of money.
online marketing seo
Make a robust PR plan
PR is largely thought of to be a rich man’s domain as the general perception is that PR plans involve spending a lot of money. This is basically why small and medium businesses have always shied away from making public relations plans. However something as basic as making a well crafted press release can create wonders in terms of creating buzz and news for a particular business. There is a possibility that press releases can be used to build links online. This is undoubtedly one of the best ways to create organic traffic flows and generate public interest. For best results it’s recommended to send virtual press releases to websites that have a strong target user base.
Be SMN savvy
There is nothing better than social networks like facebook and twitter to create interest and awareness for a small business. Videos can be uploaded on YouTube and artistic imagery can be demonstrated on Pinterest. All it needs is a well thought out plan, intelligence and constant monitoring. Social networks are the cheapest and fastest way to capture public attention and send the brand message across.