The last couple of years have witnessed a radical increase in e-commerce. Some e-commerce websites become popular within a few months, while others don’t. A proper ecommerce web design, interestingly, makes an impression on the visitor and increases your sale.

More and more business entities are expanding their services, ensuring an online presence. Ecommerce websites allow them to reach out to a huge consumer base, thereby, enormously improving the sales. However, not all ecommerce websites are successful in their agenda of expanding the business. Here, let’s take a look at the 5 major factors which affect ecommerce and can lead to an improvement in sales.

Response time of the website:

This is the time taken for the webpages to load. Researches have established that websites which take minimum loading time are more likely to hold the attention of their visitors. Ideally, the loading time of webpages must be less than 3 seconds. Now, this is where you need to get the best web design London. Only the best service providers can ensure that even when the footfall on the website increases, the performance is not compromised and the loading time remains below 3 seconds.

Targeting specific keywords:

Unless you are selling something quite unique, chances are you have a considerable number of competitors in your field. Therefore, it might be difficult for your website to acquire a top rank in organic search results. This problem can be solved by using the appropriate keywords strategically. Studies have shown that consumers who intend to make purchase search with detailed key phrases (for example: “red mahogany wood wardrobes of 5ft or below”). Most websites are not likely to pick up on such detailed keywords, but if your website does, there is a very high chance the visitor will end up making a purchase.

The point in question is, there are various tricks regarding the keywords that one needs to employ to improve SEO ranking and sales. Find a business ecommerce web design company that is well-versed in these strategies.

Safe payment portals:

If you’re going to have online payment options, you need safe portals that ensure that all the information shared by consumers are safely encrypted. This improves your brand’s reliability and helps to improve sales.Business web design should particularly look after this feature.

Plethora of options:

Consumers like to have choices.The more choices you can offer, the more likely you are to hold on to their attention. Therefore, one should avail ecommerce web design that allows them to host multiple categories and as many products as they can possibly sale.

Backlinks and social media presence

Social media presence increases the visibility of the brand, therefore, bringing more possible consumers to your website. Backlinks are links that connect a user from one website to another. Having a reputed website backlink to yours is like a positive recommendation that has a high chance of increasing your sales.

Ideally, the web design London company you’re opting for should provide all of these above-mentioned services.