These days, it is essential that a website is mobile friendly as well, in order to rank better on SERPS, thanks to the latest tweak in google algorithms. While a website that is well designed, stands out should rank well – thanks to the latest google update, if it is not mobile friendly, it will go down in rankings. So why should it matter if a website is mobile friendly or not? Here’s why, most of us use smartphones and tablets to access websites, emails and files. Given this, and the fact that most of the call to action coming from mobile phones and other devices than the traditional desktop, it is no wonder that google started to tweak their algorithm to reflect the same.

So if you are in the process of setting up a website and are looking for developers, or a web design company, you may want to first find out if they do help to develop mobile friendly sites. Moreover, you can google “Website Design Agency London” or “Affordable Website Design” and source a few local companies and pay them a visit to make sure that they are the real deal.

When it comes to checking them out, you may want to ask for samples of their earlier work, whether any of the mobile friendly websites they helped to develop are accessible and whether the sites are displaying correctly on all devices.

A mobile friendly website will require larger font, so that users can see it featured prominently on their smartphones and can act on the same. In short, when discussing with the web design agency, you may want to ask them regarding their plans of implementation and remember, your call to action must be centered and featured prominently so as to make it easier for users to locate and click on it. Just ask for a demo, and see if your call to action button shows up right on the first page or if a user needs to scroll all the way to the right to access it. Simply put, if a user finds it hard to locate or use the call to action button, your user engagement hits rock bottom.

And remember that simple websites work well on mobile phones, so having websites with multiple levels of navigation may not work that well on a cell phone. And ask the design company to link your logo your home page, as most users would use then same to try and return to your home page – remember, you’re trying to make the whole experience easy for the user.

To sum up, these are some of the things that you may want to discuss with the web design agency and also ask them to make it easy to search on your website, by implementing auto correct, etc. If your website is not mobile friendly, you may kiss those rankings good bye. In order to get better rankings, more visibility, more customers, you need to call up a few companies and get them to give your website a complete makeover. And once they are done, make sure your website is mobile friendly and also crawl able.  At the end of the day, you are trying to sell a product or service, and unless your website is mobile friendly, you’re going to lose out on that share of the money pie.

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