Increased traffic for ecommerce website around 30% from mobile in 2013. Tablets, mobiles are the devices which are being used nowadays for websites online. Increased conversion rate, traffic from mobile devices viewing.

Are you curious about success of Ecommerce website? Then, you need to be aware that most of the businesses are now built on Ecommerce platform which gives opportunity for buyers to sit at their home and buy items of their favorite brands at a lowest price. No matter through which device buyers are operating the online shopping sites, but these online retails are greatly in demand.

More traffic gained through mobile device and tablets

But, to look into usage of different devices in accessing online ecommerce sites, there is recently a report released by ShopVisible which gives deep insight to people that mobile is widely used by people. This report can highlights shopping channels, mobile benchmarks and payment methods of 2013. This report reflects that around 30% of traffic comes from latest gadgets other than desktop and laptop whereas; nearly 7% of online revenue is attracted from comparison shopping engines.

To support the statement, here is a graphical representation:

Traffic by device in 2013

Mobile traffic is about 15%, Tablet users 15% and Desktop 70% for whole traffic of an ecommerce website.

The above content proves that around 30% of traffic is received through tablet and mobile device which is found in hands of every people. It is easy to carry and give opportunity to access internet while traveling. The report further says, that being Ecommerce a hot cake in present times, there are also retailers who have shown their interest in investing in mobile optimized version in order to give better visibility to sites. Living in this mobile world, it becomes an absolute necessary to flow with the trend.

Ecommerce Website Design Mobile

What ShopVisible report has to say?

The report says, “As smartphones continue to become more popular, sites must be equipped with a mobile version specifically made for the smaller screen.” In times of holiday season in 2013, the maximum amount of mobile traffic is experienced. Nearly, there is 20% rise in the traffic. ShopVisible has experienced a continuous increase in traffic of Ecommerce site. Therefore, businesses that does not support mobile device will definitely miss the opportunity of gaining maximum online visibility and will lose business revenue.

Some surprising facts have come to notice, that only 4% of orders are placed from mobile device in 2013, while desktop carries 85% of share. But, in spite of that both device has equal order value. This can prove that people who are leading a very busy life take complete advantage of online shopping stores and they prefer to own top quality and well branded products.

Though, the conversion rate proves that most of the people purchase their essential products through desktop, but still we cannot ignore the significance of Smartphone or tablets in this present world.

Conversion Rate by Device 2013

ShopVisible also acts as a guiding tool to people and it says that comparison shopping engines have also increased huge visibility for websites in 2013. Some of the popular Comparison shopping engines are:

• Shopping.com
• Google Shopping
• PriceGrabber
• Nextag
• Amazon Product Ads

Therefore, around 2-7% of the total revenue is generated from CSEs in 2013. ShopVisible has therefore, proved the essentiality of well optimized ecommerce sites in present market which gives opportunity to access through mobile and tablets.